long game marketing – Stories Rule Press

Publishing Has Entered Its Horse Era

The indie gold rush is over. Publishing today feels less like striking it rich and more like pulling a plow through hard ground. Algorithms shift, discoverability shrinks, AI sludge floods storefronts, and the easy momentum is gone. But maybe that’s not a bad thing. Because hard eras reveal what actually matters: endurance, adaptability, direct relationships with readers, and authors willing to keep moving even when the road gets muddy. Welcome to publishing’s horse era.

Should You Blog? A Solar Sail Theory Answer

23 May 2026 / Tracy Cooper-Posey

Every few years, someone declares that blogging is dead. Usually loudly. Usually confidently. Usually while selling a course about the thing you’re supposedly meant to do instead.

But Solar Sail Theory asks a different question entirely: not whether blogging is fashionable, but whether it strengthens your discoverability surface area. In an era of disappearing social posts, algorithmic chaos, and AI-mediated search, blogging may be less about going viral—and more about building durable infrastructure that compounds over time.