Tracy Cooper-Posey

The Magic of Increments

We all know about compounding, but very few of us truly understand it. The real magic isn’t in one newsletter, one blog post, one book, or one workout. It’s in the quiet accumulation of thousands of small increments that, over time, become something far greater than the sum of their parts. Solar Sail Theory isn’t about finding a shortcut—it’s about patiently building enough sail to catch the wind that’s already there.

Why Many Older Posts Have Disappeared

Why have some older posts disappeared while others suddenly have new illustrations? It turns out that maintaining a website that has existed since 1999 is very different today than it was twenty-five years ago. From changing copyright expectations to AI-powered search and the surprising discovery that images can become “musty,” here’s why the archive is getting a thorough spring clean.

Cultivating Luck

Luck isn’t magic, and it isn’t reserved for a chosen few. In publishing, what looks like luck is often the result of years spent building momentum. Every book, every reader, every relationship and every opportunity adds another tiny push. Solar Sail Theory explains why some authors seem luckier than others—and why you can increase your chances of capturing luck without relying on a mythical “big break.”

Gone With the Wind at Ninety: Why It Still Feels Modern

Gone With the Wind turns ninety on Monday, yet it still feels astonishingly modern. I first encountered the novel—not the famous film—as a teenager borrowing it from my high school library, and it has stayed with me ever since. Looking back at it through the eyes of a novelist, I think I’ve finally figured out why Margaret Mitchell’s epic continues to captivate readers after all these decades.

People Are Part of Your Sail

Writing careers aren’t built by books alone. Every conversation, reader, bookseller, podcast host, journalist, and fellow author becomes another thread in the sail that carries your career forward. Discover why people are one of the most powerful—and often overlooked—sources of long-term momentum in the Solar Sail Theory.

The Death of the Rocket Launch Career

Book launches aren’t dead. But the idea that every new release must carry your entire publishing business is fading fast. Traditional publishing still depends on launch velocity, but indie authors operate under different physics. Solar Sail Theory shifts the focus from short-term sales bursts to building long-term visibility, discoverability, and audience reach. The bigger your sail, the less any single launch can make—or break—your career.

Why Fast(er) Writers Build Bigger Sails

One of the oldest arguments in publishing is whether writers should write quickly. Solar Sail Theory approaches the question from a different direction. Every book you publish becomes a discoverability asset: another doorway for readers, another wake spreading across the internet, and another opportunity for luck to find you. Fast(er) writers don’t just produce more books—they build bigger sails.

Direct Sales and Removing Drag

Selling direct isn’t just about keeping a larger share of the sale. From a Solar Sail Theory perspective, direct sales does something even more valuable: it extends your sail and reduces drag at the same time. Every product page, bundle, subscription, and reader resource becomes another opportunity for discovery, while direct relationships with readers create momentum that can continue for years. At the same time, selling direct reduces your dependence on retailer algorithms, visibility changes, and platform policies. Sometimes the best business decisions solve more than one problem at once—and direct sales is one of them.

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