indie author strategy – Stories Rule Press

Direct Sales and Removing Drag

6 June 2026 / Tracy Cooper-Posey

Selling direct isn’t just about keeping a larger share of the sale. From a Solar Sail Theory perspective, direct sales does something even more valuable: it extends your sail and reduces drag at the same time. Every product page, bundle, subscription, and reader resource becomes another opportunity for discovery, while direct relationships with readers create momentum that can continue for years. At the same time, selling direct reduces your dependence on retailer algorithms, visibility changes, and platform policies. Sometimes the best business decisions solve more than one problem at once—and direct sales is one of them.

Email List Size Really Does Matter

16 May 2026 / Tracy Cooper-Posey

Everyone says engagement matters more than email list size. I believed that once—and it cost me thousands of dollars. Fiction readers don’t behave like SaaS customers or productivity buyers. They hibernate, sometimes for years, then suddenly wake up and binge-buy an entire series. Here’s why aggressively scrubbing “inactive” subscribers may be one of the worst mistakes fiction authors can make, and how this realization became a core part of my Solar Sail Theory of indie publishing.

The Solar Sail Theory of Indie Publishing

9 May 2026 / Tracy Cooper-Posey

Daily sales are sinking. Organic reach has collapsed. AI-generated sludge is flooding storefronts while retailers tighten their grip on discoverability. Indie authors are being told to do more of everything — more books, more ads, more social media, more platforms — while the systems underneath us become increasingly unstable and hostile.

The Solar Sail Theory of Indie Publishing offers a different approach.

Instead of chasing endless “rocket launch” marketing spikes, authors can build long-term momentum by expanding their discoverable surface area across the internet and in real life, then channeling that attention into owned reader relationships through websites, email lists, and direct sales.

A solar sail doesn’t move through explosive force. It moves by capturing thousands of tiny forces over time.

So can an indie author career.

AI Just Went Mainstream. Here’s What That Means for Indie Authors

22 November 2025 / Tracy Cooper-Posey

AI has officially gone mainstream—and that matters more than you think. This week on the blog, we’re looking at what the AI tipping point means for indie authors (hint: it’s not time to panic, but it is time to get your author platform AI-friendly). If your site doesn’t tell a chatbot what kind of stories you write, you’re already losing visibility.

Let’s fix that.

The Two Survival Strategies Every Indie Author Needs Now

18 October 2025 / Tracy Cooper-Posey

The indie publishing world has fractured into a thousand niche markets, and the old one-size-fits-all advice just doesn’t cut it anymore. To thrive now, you need two things: a platform that keeps your readers close, and an experimental mindset that helps you navigate the mountain of conflicting advice. These aren’t just tactics—they’re survival strategies for the modern indie author.