Cameron Cooper

Free books are everywhere. You can find them on every major retail platform, on author websites, in BookFunnel and StoryOrigin giveaways, at signings, in newsletters, and beyond. Readers can easily fill their e-readers with thousands of books without spending a dime. I know this because I’ve done it myself.

But here’s where things get interesting: Readers are increasingly frustrated when an author asks them to sign up for an email list in exchange for a free book. I’ve heard readers say they feel like they “should” be able to get the book with no strings attached. That signing up is a hassle. That they don’t want “more emails.”

Let’s unpack that a little.