Luck isn’t magic, and it isn’t reserved for a chosen few. In publishing, what looks like luck is often the result of years spent building momentum. Every book, every reader, every relationship and every opportunity adds another tiny push. Solar Sail Theory explains why some authors seem luckier than others—and why you can increase your chances of capturing luck without relying on a mythical “big break.”
Every publishing season seems to produce another “overnight success.” But behind almost every breakout author are years of writing, learning, failed launches, and steady persistence. Real publishing careers are rarely built in a single moment—they’re built one book, one reader, and one lesson at a time.
“Small press” gets used as shorthand for all sorts of assumptions — temporary, amateur, stepping stone. But size isn’t a synonym for casual. A real small press is a business with systems, strategy, and long-term intent. Here are five of the biggest myths people still get wrong — and what actually matters instead.
