There’s a point in many manuscripts where the story quietly pulls back. The conflict softens, the dialogue becomes safer, and characters make the reasonable choice instead of the revealing one. The result is a manuscript that is technically good—but often forgettable. The moments readers remember are rarely the comfortable ones.
The most common problem I see in manuscripts right now isn’t bad prose or weak dialogue. It’s stories where the protagonist could simply walk away—and nothing meaningful would happen. If your character can shrug and go home, they probably should. So why don’t they?
Why does Stand By Me still hit forty years later when so many stories vanish almost as soon as the credits roll? Because it isn’t built on spectacle or plot twists. It’s built on emotional truth. Four boys, one long walk, and a story that trusts us to care about the people more than the destination. That’s a rare thing. And maybe that’s why it still works.
“Small press” gets used as shorthand for all sorts of assumptions — temporary, amateur, stepping stone. But size isn’t a synonym for casual. A real small press is a business with systems, strategy, and long-term intent. Here are five of the biggest myths people still get wrong — and what actually matters instead.
If someone is handing you absolute, black-and-white “rules” about writing, they’re full of crap.
Most of those commandments started life as reasonable cautions… before nuance died somewhere between a conference panel and a poorly edited podcast rant.
Real editors don’t enforce rules.
Real editors ask one question: Is this working for this story, this audience, this moment?
Follow every so-called rule perfectly and you won’t write a great book — you’ll just write a technically correct, emotionally flat one.
Rules can stop you from making mistakes.
They cannot help you make choices.
And writing is nothing but choices.
Writing resolutions fail for remarkably predictable reasons.
Not because writers are lazy or unserious—but because they aim too high, too vaguely, and too emotionally.
The writers who finish books aren’t the ones who promise themselves a perfect year.
They’re the ones who build systems that survive imperfect weeks.
Setting isn’t wallpaper. It’s the emotional engine under every scene you write. A confession uttered beneath stained-glass saints is a completely different moment than one whispered in the soft half-light of a bedroom — same words, wildly different meaning. If a scene feels limp, nine times out of ten the setting is the culprit. Make the room work just as hard as the characters, and suddenly the whole story sharpens.
Writers love to worry about swearing — usually more than their characters do. The truth? Profanity isn’t “good” or “bad.” It’s a tool. A sharp one. Used well, it cuts cleanly through tension, reveals character, or snaps a moment into focus. Used poorly, it just bleeds all over the page.
In this post, Mark breaks down when swearing works, when it absolutely doesn’t, how genre affects your choices, and why every curse word has to be earned. If your characters are going to swear, make sure they mean it.
Readers aren’t toddlers in need of hand-holding—they’re highly skilled story-decoders who’ve been reading between the lines since grade school. They don’t need your theme underlined, highlighted, and surrounded by interpretive dance. In fact, the moment you over-explain, you kill the magic. Trust them to catch the subtext, feel the tension, and assemble the clues. Not only will your story be stronger for it—your readers will love you for letting them play along.
There was a glorious time — not as far back as dinosaurs, but far enough that you had to physically turn a page — when spy thrillers were built on tension. Real tension. The slow-burn, creeping dread variety that made you lean forward until you realized your spine was doing yoga poses you didn’t sign up for.
These were the days of The Bourne Identity, the early Bond novels, and le Carré’s Tinker, Tailor, Soldier, Spy — stories powered by paranoia, not pyrotechnics. Today, spy thrillers have traded that slow dread for weaponized anxiety and smartwatch hacking. But both eras have something to teach us about how to build suspense that sticks.
