February 2025

Getting Free Books – Some Controversial Thoughts

Free books are everywhere. You can find them on every major retail platform, on author websites, in BookFunnel and StoryOrigin giveaways, at signings, in newsletters, and beyond. Readers can easily fill their e-readers with thousands of books without spending a dime. I know this because I’ve done it myself.

But here’s where things get interesting: Readers are increasingly frustrated when an author asks them to sign up for an email list in exchange for a free book. I’ve heard readers say they feel like they “should” be able to get the book with no strings attached. That signing up is a hassle. That they don’t want “more emails.”

Let’s unpack that a little.

The Return of the Sail—On Earth and Among the Stars

Out in the deep, where the stars burn cold and distant, and many years from now, old space dogs who miss the silence and loneliness of deep space race their solar yachts, harnessing the silent power of starlight to propel them through the void. No combustion, no fuel—just the delicate physics of light pressure on vast, shimmering sails. It’s a vision of the future, one where humanity reaches beyond, moving not with brute force, but with elegance and efficiency.

Jewels of the River: The Lost Offerings of Old Britain

If you ever find yourself on the banks of the River Thames at low tide, keep your eyes on the mud. You might spot the usual debris of history—ceramic pipe stems, brass buttons, coins worn smooth by centuries. But if you’re lucky, you might find something far rarer: a deep red gemstone, glinting among the silt like a drop of frozen blood.

Email List Hygiene: The Pain and Profit of Culling Deadheads

Let’s talk about something that makes indie authors break into a cold sweat: cutting subscribers from your email list.

You built this list from the ground up. Every name on it represents hard-won sign-ups, countless freebies, maybe even ad spend. And now, after all that effort, you’re supposed to… delete them?

Yeah. You are.

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